14 reasons why your business needs a blog
A blog can increase your business's sales and profits.
1. Attract an audience
Every business needs traffic, whether this is foot traffic in a high street store or 'eyeballs' to an online store. A good blog not only generates traffic, but also helps retain that traffic, keeping people coming back and growing in loyalty.
2. Inform, interact and learn from your audience
Informed and educated visitors become confident, loyal customers. More people are turning to the internet to research before they buy. You can position your company as a go-to resource, thereby winning more business. Plus, with blogging, information flows both ways.
You can gain insights into your customers' minds, their needs, challenges and preferences. Comments, feedback forms, surveys and polls become instant, spontaneous market research tools. It’s like working with a free focus group that tells you which products you should create and why.
3. Retain your audience
Too many marketers focus on gaining initial visibility through advertising or attention seeking one off stunts. If that tactic does not convert into instant sales, the budget and effort are wasted. With a blog you can hold prospects' interest for longer, winning customers round the long term, and bringing them back to hear from you long after their first contact. With definitely no need for spammy, desperate sounding sales messages.
4. Energise your audience
Even better than a growing, loyal audience is a growing, loyal audience that takes action. A blog can motivate your visitors to do things. All you need is copy that warms them up, a motivating story and a clear call to action.
5. Recruit help, contacts, employees
Why spend thousands on recruitment consultants and advertising when you have the best recruitment mechanism at your fingertips? Your blog audience is the most likely to respond and the most likely to be appropriate future employees and networking contacts.
6. Respond to stories and customers
Customer service and public relations have never been more important; a bad story can spread around the web’s social networks at speed. Your blog becomes a responsive outlet to explain your side of any story and douse the fires of negative activity.
7. Links for direct traffic
You can’t beat valuable, authoritative content for attracting links from other websites, forums, discussion lists and social networks. These links bring a quantity of attention, as well as quality, targeted visitors that turn into good leads.
8. Links for SEO
As well as the direct traffic benefit of leads, links are important in bringing in search visitors. The more linkable your website, the better your search results will be. Very often traditional websites are difficult to link to and not easy for search engines to index. This can be due to the website's structure, the software it's built with, or its overly complex URLs. Blogs are almost always superior in this respect.
9. Building trust and familiarity
Trust is vital in making sales and important for encouraging visitors to opt into your lead-generation process. By starting with compelling information and resources, and by encouraging repeat communication, you build familiarity. Over time, this creates a strong bond of trust, making sales so much easier.
10. Branding
This positive attention and these value-based, long-term experiences don’t just create trust. They help to create a stronger, better brand. This leads to word-of-mouth advertising, which is one of the best forms of promotion you can get.
11. Grow a community
Through discussion, interaction and comments, you can help forge a sense of community that can be strengthened both online and off.
12. Working smarter- not harder
With the growth of social media like Twitter and Facebook, you can integrate all of your blog posts into your Twitter and Facebook accounts. So you get more exposure for your hard work.
13. Offer better service
Your blog provides multiple routes for customers and prospects to get in touch. It can show your human, approachable side, allow better customer interaction, and improve customer service.
14. Initiate more sales
All of these benefits add up to more new and repeat sales from much happier and better informed customers.
Blog Writer Cheltenham, Gloucestershire, UK
List of Current Blogs written
Business Blogs make money
Reason your business needs a blog
Currency Converters Blog Health Direct Blog Loans Calculators Blog Re-Mortgager Blog Search Clinic Blog Used Car For Sale Blog WiseMoney Blog
Blog Writer Cheltenham testimonials- if you really help people succeed in business and in life, they thank you for all you have done for them.
This is a sampling of testimonials from those who know first hand and have experienced the power of the Search Clinic's common sense and practical approaches to success...
"Simon Dye is one of the best website experts in the country." Ian Mean, Editor in Chief of Gloucestershire Media including the Gloucestershire Echo, Gloucester Citizen, Western Daily Press, the Forester, Bath Chronicle, westbusiness.co.uk, thisisbath.co.uk, thisisbristol.co.uk, thisisgloucestershire.co.uk, and thisissomerset.co.uk
"Simon, Yer a ruddy genius. Top of Google already. Well Done. Cheers mate." Dean Hill.
"Simon revamped my online marketing and cut my GoogleAdwords ppc budget by 93% and I still get the same amount of traffic. Thanks." James Brown.
"Bloody Marvellous- 38 First Place Rankings, 98 Top 5 rankings, 112 Top 10 rankings, 153 Top 20 rankings and 191 Top 30 rankings for my websites. You really must be doing something right." M Rushby.
"ABSOLUTELY AMAZING!!!!!!!! You rock." J Freer.
"I keep coming back to you for help with my website marketing because you are a gentleman who produces results." Michael Peckitt.
"My websites regularly appear at the top of or on the front page of all the leading search engines like Google, Yahoo, MSN, Lycos and AOL. Which generates a considerable of traffic for my business."
"I have found Simon Dye to act in a professional and helpful manner throughout who frequently proactively makes suggestions to further improve my websites and can recommend his services to anyone looking to build and develop an ecommerce presence."- Nicholas C. Watkis AE DipM CMC MCIM MIMC. Business Performance Maximized
"Thanks for a great website. Your positive attitude that the customer is always king meant that you went the "extra mile" to make sure that I was happy with my website. Not only have you produced a very professional website, but you have got me listed on the very top of Google in less than two months. Well Done.
Would heartily recommend the Web Guru to anyone looking to have a great working website built for them!"
John Down Motivation Magic
And from the host of our founding practitioners most recent talk:
Dear Simon
Sorry not to have been in touch earlier- I have had so many email requests for your presentation that took all my time yesterday. I have had a few more requests this morning too.
Thank you very much for giving of your valuable time to come and talk to our members. We have had a terrific response. Comments such as "Excellent presenter", "Authoratative talk", "Answered some very difficult questions very well", "Can we please have Mr Dye back for another session?".
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